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11 April 2023

Dior Beauty unveils L.A. pop-up gallery, tapping artists to reimagine the Gris Dior unisex fragrance

WWD

Launched in 2013, Jenna Ortega, Maya Hawke and Thuso Mbedu are among the faces currently fronting its campaign.

The artist is one of five creatives tapped by Dior to interpret the scent in works of art. He’s joined by Andrés Reisinger, Thomas Trum, Mileece and Collectif Scale. Their oeuvres are unveiled Tuesday in a pop-up art gallery in Los Angeles, “The Grey Zone,” which will be open to the public from Thursday to Sunday at 8175 Melrose Avenue.

© By Publicis Media

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