This weekend, Clinique will wrap its “Protect Your Glow” campaign in New York City’s SoHo, the final stop of the brand’s Hydration Pop-up tour.

The campaign kicked off in April with the brand’s Coachella pop-up, and has since made pit stops in Los Angeles, Chicago, and hosted off-campus pool parties at The University of Florida, Gainesville, and Arizona State University.

“[‘Protect Your Glow’] has been our largest activation in at least the last 10 years or so,” said Beth Guastella, senior vice president and general manager at Clinique, adding the initiative has been key in driving brand awareness among Gen Z and Millennial consumers. At the Hydration Station, which will be parked at Lafayette and Prince Street, visitors will be able to sample products, participate in giveaways, chat with skin care experts and learn about the brand’s newest moisturizer and SPF launches within its Moisture Surge franchise.