top of page
13 April 2023
Gen-Z shifts beauty spending from skincare to makeup
BeautyMatter
For the first time since 2020, teenagers spend more on makeup than skincare, according to Piper Sandler Companies' 45th semiannual "Taking Stock With Teens"survey. The report highlights discretionary spending trends and brand preferences from teens across the US, with an average age of 16.2 years.
bottom of page