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13 April 2023

Gen-Z shifts beauty spending from skincare to makeup

BeautyMatter

For the first time since 2020, teenagers spend more on makeup than skincare, according to Piper Sandler Companies' 45th semiannual "Taking Stock With Teens"survey. The report highlights discretionary spending trends and brand preferences from teens across the US, with an average age of 16.2 years.

© By Publicis Media

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