Guerlain, a brand that has long revered bees, is going the extra mile to help raise awareness and re-populate bee numbers.

To do so, the French skincare brand has created the Guerlain For Bees Conservation Programme. Under the programme there are initiatives such as the brand’s launch of Women for Bees. Spearheaded by A-lister Angelina Jolie, this partnership with UNESCO began in 2021 and aims to train women beekeepers and create new beekeeping operations across the globe.

In an effort for children to learn about bees from an early age, Guerlain’s Bee School is an awareness-building programme, which schools young children about the role of bees in our ecosystem. Amongst other initiatives, Guerlain has also pledged a three-year sponsorship with the French Committee of the International Union for Conservation of Nature and the French National Museum of Natural History.

So entwined with the brand are bees that Guerlain also created its Bee Respect digital platform, a sustainability platform which provides a transparent insight into a product and its packaging lifecycle.

“We launched Bee Respect in 2019 to help consumers better understand and be informed about the whole lifecycle of Guerlain products,” says Cecile Lochard, Chief Sustainability Officer at Guerlain. “The platform looks at formula ingredients, packaging elements, suppliers, places of manufacture or their carbon footprint and way to recycle them.”

To celebrate this year’s World Bee Day on May 20th, the brand has partnered with renowned French artist Céline Cléron who has adorned Guerlain’s cult favourite, Abeille Royale Advanced Youth Watery Oil bottle with a delicate floral motif. The limited edition

The circle of life is such an intricate thing and truly bees seem to at its beating heart. So whether you purchase or hashtag or just give a thought to those little bees, now seems the perfect moment to give thanks to the insect that literally gives us life.