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18 September 2024

Prada Beauty’s UK pop-up tour to end at Lookfantastic's debut store

Cosmetics Business

Prada Beauty is hosting four UK pop-ups to mark its retail partnership with Lookfantastic.

Prada’s beauty collection is now available via Lookfantistic’s website and includes the fashion house’s fragrance line.

The pop-ups have been designed to promote the collaboration, with Prada’s fashion team creating interactive elements and opportunities to win beauty products.

© By Publicis Media

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