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23 May 2023

YSL Beauty breaks the codes by launching the 'Push The Boundaries' program to encourage and support the most inspiring talents

Journal du Luxe

Launched in 2020, the Push The Boundaries program encourages creative movements and supports the most inspiring talents. Initially thought of as a documentary series, it is actually a program, a platform, which will award a prize this year, the Push The Boundaries Prize .

The prize aims to support artistic excellence and to highlight talents who dare to break cultural and social stereotypes , using art as a means of expression.
Like the program of the same name, this award affirms that the desire for transformation and rupture is still present within the brand. It resonates with the words of designer Yves Saint Laurent himself: "I participated in the transformation of my time ".

An international mentorship program, Push The Boundaries wants to help artists bring their projects to life. For this, 3 mentors from different artistic backgrounds will accompany 6 talents selected in different countries. For several weeks they will be accompanied by these experts, very renowned in the world of culture. The talents will be guided and will benefit from exclusive training.

The artists have been selected for their vision and for their unique project which tends to move society forward . For several weeks they will be supervised and, regularly, a new stage will be revealed to the public on social networks or the program website . The public will then be able to vote to elect the winner of the Prize, in parallel with the votes of the experts.

© By Publicis Media

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