A little less than three years after the inauguration of the Balenciaga Music project, the house is taking its first steps on the streaming platform.

After favoring the distribution of its musical compilations on its official website and via Apple Music, Balenciaga now intends to boost their visibility by inaugurating its profile on the Spotify site, which has just revealed that it has passed the milestone of 500 million active users in the first quarter. .

On this new account , we find all the playlists presented as part of Balenciaga Music. Launched in September 2020 by Demna (note: Gvasalia, artistic director of Balenciaga) , this fashion line aims to combine mini merchandising collections developed in collaboration with artists with a musical selection operated by them.