If anything, it's more surprising that it took Louis Vuitton until now to show a mainline womenswear collection in South Korea than it is to actually see Louis Vuitton's Pre-Fall 2023 womenswear runway. The show itself is classic Nicolas Ghesquière, all sport-meets-chic with textural interplay and lots of patterns.

Though the event itself was a testament to the unflappability of Louis Vuitton's ready-to-wear line — Ghesquière is perhaps one of the most consistent designers in mainline luxury — it was perhaps most notable as the latest tangible milestone for the ubiquity of South Korean entertainment.
Louis Vuitton recruited Squid Game director Hwang Dong-Hyuk, for instance, to stage the Pre-Fall 2023 runway's scenography, while the Netflix show's star, Hoyeon Jung, opened the show ("Ever since I started at Louis Vuitton, she's been a model for the maison" Ghesquière said).