In the midst of restructuring its brands , Hugo Boss intends to base its development strategy on digital innovation. New visual identity, launch of a Hugo Blue line , opening of a resale platform or deployment of personalized virtual fittings : in recent months, the Hugo Boss group has continued to multiply initiatives in order to serve its main objective, to know “to become one of the 100 biggest global brands”, according to its CEO Daniel Grieder.

In this same perspective, the German fashion group announces these days its alliance in the form of a joint venture with Metyis , a multinational specialized in the field of big data, marketing and e-commerce, within the framework of the inauguration of a campus in his name. Investment cost for Hugo Boss: more than 15 million euros.