Louis Vuitton will unveil its new menswear direction under creative director Pharrell Williams sooner than expected.

The U.S. musician’s debut show will take place at 8:30 p.m. on June 20, the opening day of Paris Men’s Fashion Week, according to the provisional calendar published by the Fédération de la Haute Couture et de la Mode, French fashion’s governing body. Vuitton typically shows on the Thursday of the men’s calendar.

The eagerly awaited event is expected to be a highlight of the menswear showcase, scheduled to run from June 20 to June 25. This season will feature 43 shows and 38 presentations, versus 39 shows and 37 presentations at the same time last year.

Among the newcomers on the official calendar of runway shows is Burç Akyol, one of the nine finalists for the LVMH Prize for Young Designers. Akyol founded his unisex label in 2019 after stints at Christian Dior, Balenciaga and Esteban Cortázar.

The winner of the LVMH award, which marks its 10th anniversary this year, will be announced on June 7.

Meanwhile, Koché is joining the men’s calendar with a runway show at 4:30 p.m. on June 23, having previously shown on the women’s schedule.