Snapchat is transforming shopping with its new immersive retail experience, Snap Street, in East London. This event will showcase augmented reality (AR) to enhance consumer interaction with brands like Depop and Boots.

Scheduled for 19-20 October, Snap Street will convert Ely’s Yard in Brick Lane into an AR-powered high street. This initiative aims to revolutionise the traditional shopping experience by integrating digital elements into physical retail.